Do you know what andragogy is?
Sophie Lot, who teaches at Vatel Switzerland, loved this discipline which concerns the science of adult education (as opposed to pedagogy). With a master’s degree in sales engineering and a specialization in B2B marketing (business to business), she had a sales and marketing career in industrial production, in companies such as Schlumberger and Tefal.
Today, she is focusing on teaching marketing theories to entrepreneurs, in many kinds of work, especially in the framework of the Vaudois Business Center, and to Vatel students.
“Hotel marketing is an extremely complex subject and that’s what makes it so enjoyable,” she explains. This is why writing a business plan with students helps them understand the theory of marketing better than anything.”