This graduate, who decided to attend Vatel after doing prep school in philosophy and literature, dreamed of “tackling the problems in running a hotel.” And here she is! Now she’s in charge of operational management, team management, recruitment and training, procurement as well as heading the marketing and communication department, where she has a provable track record.
“The hotel was a recent one that lacked visibility for its client base. My internship allowed me to outline the Marketing Manager function that I was hired for when I finished school,” she explained.
Here, marketing has highly strategic stakes: “For a 28 room hotel like La Villa Madame, what’s really important for us is not to be devoured by distribution that take a 12 to 25% commission. So your strategy has to target this point, being based on customer loyalty. There are lots of supports and digital strategies and your e reputation are part of them.
So that’s why I really worked on raising our on-line presence.” She also put in place a room price strategy, assisted by a specialist in yield management. She also excels in her communication policy, with, amongst others, the creation of Secrets de Madame, a monthly event featuring artists who open Villa Madame’s doors to Parisians, as well as a blog that spreads the name of this gem of a hotel on Internet. “I feel like I’m the spokesperson for independently owned hotels, and each and every day I learn more about them,” added Elsa.
The hospitality industry will continue to thrive in the future with new and exciting challenges: the war between distributors, the craziness of social networking, multi-concept hotels, etc. Independently owned hotels and restaurants and chain hotels or large palaces are completely different.” In any case, her story is a testimonial to the fact that Parisian independently owned hotels keep getting better.
VATEL Group, specialized in teaching Hospitality and Tourism Management, is proud to announce the nomination of Karine Sebban-Benzazon as CEO of our Group.Read more
On April 22, 2023, finale of “WE ARE HOTELIERS 2023” the 1st season was successfully organized by the Faculty of Business Administration – Foreign Trade University.Read more
Students are thrilled to have the opportunity to participate in real hotel practice in Danang. This experience is a chance for them to apply their theoretical knowledge and gain valuable practical skills in a real-world setting.Read more
Located in the heart of Danang, a city renowned for its stunning beaches, rich cultural heritage, and rapid economic growth, Vatel Danang offers a truly unique educational experience.Read more
* Applied ONLY for the intakes of March 2023 & July 2023 at Vatel Ho Chi Minh - Hotel & Tourism Business SchoolRead more
At Vatel Ho Chi Minh - Hotel & Tourism Business SchoolRead more
The First school day of the Cat Year 2023 - Interculturality Marco Polo International Internship. Lecturer: Ms. Chloe - EM of TIA Wellness Resort, My Khe Beach, Danang, Vietnam.Read more
With the motto "Learning goes hand in hand", Vatel always creates conditions for students to participate in practical experiences and learn from experts from 5-star hotels in Hanoi, in order to improve professional skills and practical knowledge.
With the goal of training students to be either good at theoretical knowledge or proficient in skills, Vatel always creates conditions for students to participate in real-life experiences, apply their knowledge into a professional environment.Read more
Vatel Danang students improve their skillsRead more
VATEL - INTERNATIONAL PARTNER OF INTERNATIONAL HOTEL MANAGEMENT PROGRAM RATED AS THE BEST HOTEL SCHOOL IN FRANCE 2022
Vatel Hanoi’s students had the chance to celebrate their graduation at the French Embassy for the first timeRead more
More and more human communities consider ecotourism to be a solution that promotes their way of life, and preserves their culture and biodiversity surrounding them.Read more
Martin Rousset, a Vatel Nimes student, flew to Antananarivo for Vatel Madagascar’s specialization in ecotourism management for his last MBA year.Read more
The tourism sector, one that now attracts millions of young students throughout the world, is in tune with globalizationthat is currently being overturned by inequalities and environmental threats.Read more
Vatel Rwanda started in 2016, we began to prepare the first intake for 2018, headed by Nicole Bamukunde, a Rwandese graduate of Vatel, and who has worked in startups in her country, which is totally renewing itself.Read more
Ms. Nguyen Thuc Thuy Tien - Vatel student has won the Miss Grand International 2021 title, one of the top six major international beauty pageants for women.Read more
This last week of November, 339 5th year students competed in English for 1st place on the podium.Read more
Each year, students spend from 4 to 6 months doing internships at 5-star hotels in Vietnam and around the world. In the 2020-2021 academic year, the epidemic will not hinder the determination of the Foreign Trade University and Vatel studentsRead more
The results of the efforts, study and training of Vatel students are best demonstrated through comments from hotel managers and customers served by students.Read more
Vatel Hanoi's student have practical experience in "Wine Tasting" event at The Warehouse - No. 46 Ngo Quyen, HanoiRead more